Just How Predictive Analytics is Transforming Performance MarketingWhether you're forecasting project performance for a customer or your agency's own campaigns, predictive analytics supplies a valuable very first step to data-driven decision-making. However, it is necessary to keep in mind that predictive versions are probabilities, not assurances.
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How Anticipating Analytics is Changing Efficiency MarketingWhether you're anticipating project efficiency for a customer or your agency's own efforts, anticipating analytics provides an important very first step to data-driven decision-making. However, it is essential to remember that predictive models are possibilities, not warranties.